I’ve written, co-written, and edited over 3,000 story reviews over the last 5 years. The stories that turn out to be commercial hits all have one thing in common. The common thread has nothing to do with the talent of the creator, the genre, the size of the marketing budget, or the size of the […]
Category: Marketing
If You Build It, They Won’t Come
“You can’t feed a starving man a sandwich over the phone.” -Anonymous Sure. That’s not the most profoundly worded quote, but it’s truer today than when it was first coined. Your audience can’t receive the gift of the story you’ve created if you don’t find your audience and give your story to them wherever they […]